Photo Editing & Creating Your Instagram Brand
Everything You Need to Know About Photo Editing & Creating Your Unique Instagram Style
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Frustrated with Instagram? Feeling like your profile will never grow?
We've all been there - growing a social media profile takes a lot of work. Sometimes it seems like there's no room left on social media for new users, or that your brand just isn't going to be popular on Instagram. The truth? ANYONE can build a successful social media profile, if you know what to do!
So where do you start?
Successful social media influencers weren't born overnight - they had to learn everything the hard way through trial and error, usually spending thousands of hours building their base and making a lot of mistakes along the way.
The good news? I've already been there and done that! This course is designed to teach you all the tips, tricks, strategies and must-do practices that I learned while building my presence on social media to reach thousands of people and gain millions of views each month. Think of this course as a bootcamp - it will take some work on your part, but it's designed to shape you into a social media rockstar and give you all the tools and knowledge you need to build your own brand and an audience that's crazy about you.
There's a lot of photography and social media courses out there - why choose this one?
This course is different than most for two reasons. First, it teaches you how to create the right kind of content that will attract an audience, which is crucial in building a social media presence - whether on a blog or on Instagram. Second, it also includes an incredibly valuable section filled with all of the actual practices I used to build my Instagram and blog - summing up years of work for you, so you can skip the trial and error period and jump straight to building a successful profile! Keep reading for a more detailed breakdown of what to expect in both the photography and brand building sections of the course.
PART 1: PHOTOGRAPHY & PHOTO EDITING
The first half of this course walks you through how to edit photos with Adobe Lightroom, teaching you to edit your own photos and develop your unique editing style. While there are free editing videos on youtube that teach you some of these tricks - they don't teach you how to apply them step-by-step OR how to achieve different editing styles based on your personal preference. In contrast, this course breaks down photo editing into a multi-step process, showing you how each little adjustment can change the overall photo, and how your editing choices can create a unique look for your photos and set you apart from the competition. If you're wondering why you should care about editing or creating stellar photos, the answer is simple: content is king. It doesn't matter if you know every single social media trick in the book - if you don't have great content, no one will want to engage with your work.
Go from this...to this!
Another question you might be asking is - why learn how to edit, when you can just buy influencer presets? I believe you should learn to edit your own photos for a number of reasons - first of all, presets only work well on photos that have similar lighting and color schemes, meaning any influencer's presets might work on some of your photos, but not all. That's why most influencers release so many different preset packs - they don't use the same presets all the time either! For more editing options, you then have to buy more presets, which turns into an endless cycle of buying and trying to adjust them to your photos - which is not only expensive, it doesn't always work. As an influencer who has been asked about my editing countless times by my followers, I can confidently say that while it's great money for us to sell presets and can be a source of inspiration, it's not the best deal for you.
The second reason you should learn to edit rather than only using presets is because the people who really succeed on instagram - or any platform - are the people who have a unique look and stick to it. If you love bright colors and lots of light, you should know how to make your photos look like that! On the other hand, if you love warm nature tones and want all your photos to reflect that, you can and should - all it takes it a little bit of editing knowledge.
Finally, even if influencer presets have been working for you up till now, there are still a LOT more tips and trick to Lightroom that you have to individually edit on each photo - like fixing only certainly parts of a color scheme or making your skin tone darker without affecting the rest of the photo. Even if an influencer preset has the right overall look for you, those are things that you can't save in a preset, and if you skip them you're missing out on making your photos look the absolute best!
I came into this course wanting to up my photography game and stop wasting so much money on presets that only worked on some of my photos - I feel like I got all that and more! The course goes step by step how to edit photos and choose an editing style - I can now edit all my own photos and they look 100x better than they did before!
- Brooke Forsi
PART 2: CREATING YOUR SOCIAL MEDIA BRAND
Photography is only one part of this course, and the second part is equally important! After teaching you how to edit photos, create your own presets and develop your unique editing style, this course will bring out the big guns and tell you everything you need to know about building and growing an awesome social media profile. Whether you dream of being a social media influencer or just want to increase the audience engagement for your brand - this course is for you. The second half of this course will go over everything from choosing a name and focus, to color psychology and how to attract the right kind of followers and keep them engaged. I walk you through how I built my social media profiles, including some of the mistakes I made along the way and how to avoid them. These sections include value resource lists and worksheets, designed to help you clarify your look and focus, and give you all the best tools and insider tricks to build your profile.
Now, maybe you have already started an Instagram or blog, and are wondering if this course will still have relevant information to push you to the next level. The answer is YES. The reason I say that with such confidence is because many of these tricks I didn't learn until I had around 20k followers on Instagram, when I knew that I had a good thing going, but that I needed to take my profile to the next level.
I ended up taking a long, hard look at my brand and redefining what I stood for and wanted to convey to an audience, and the changes I made definitely paid off! By narrowing my focus, identifying my ideal follower, reevaluating the colors I was using and learning how to deal with brands, I went from never working with companies to receiving dozens of sponsorship opportunities and making a huge jump in my follower count.
"I have a lot of experience with photography, and this course still taught me some new tips and tricks. But more than that, it tells you how to build a brand and actually get people to see your awesome photos. I feel like I finally am making a breakthrough on social media and getting the kind of viewers I want - this course is seriously worth every penny!"
- Ruthe, Freelance Photographer
What will this course look like?
This course is a mix of detailed written information, video demonstrations, and printable handouts - all designed to make things as easy and engaging as possible. Each section starts with a written explanation, often followed by photos, videos or handouts that you should watch or complete to make the most of the course. The sections are broken up by category, allowing you to pace yourself and really take the time to watch, learn and apply the information to yourself before moving on.
What exactly does this course include?
In this course there are 8 modules, which breaks down to 19 different lessons, numerous videos, incredibly valuable resource links and several worksheets. In the course, you will learn:
- What Adobe Lightroom is and why you should use it for photo editing
- Why photo editing is important for creating great content
- How to develop your own editing style and use the most important editing features
- The exact practices and strategies I used to build up social media profiles with thousands of followers
- How to take your social media presence from nonexistent to media superstar
- How to create content that encourages companies to work with you
- How to build a committed audience that loves your brand
- How to choose the right sponsored posts & sell them to your audience
- The psychology behind colors & why they matter for your brand and audience
- How to choose a niche and find your social media passion
- How to identify what your audience needs and create content that fulfills them
This course will take your through all of those things, and more!
Photo Editing and Creating Your Instagram Brand is worth way more than $198 - in fact, most similar masterclasses go for hundreds or thousands of dollars! This is the lowest the course is ever listed for - letting you in on all the insider knowledge of how to become an influencer and build your social media brand for under $200.
Your Instructor
Denise is a successful blogger and influencer who runs @thenavyblonde and www.thenavyblonde.com, bringing in thousands of followers and millions of views across her social media channels every month. Before becoming an influencer, she worked for major media outlets, creating and editing viral multi-media for audiences all over the world.
Having lived all over the world, she currently resides in the U.S. and is passionate about style, travel, photography and helping others live their best life.